To automate and strengthen the control and optimize key business processes of trade, manufacturing, marketing, and controlling departments.
To support the work of departments such as trade marketing, customer marketing and field marketing in terms of managing their POSM and their BTL advertising.
To streamline the processes associated with suppliers and business partners in terms of .g. discount policies.
To comprehensively and flexibly manage budgeting processes including budget creation and update as well as its settlement.
To manage the product life cycle (PLM) - by defining workflow and acceptance paths for product creation and improvement processes.
To effectively manage product information (PIM) e.g. automatically write the product specification and manage its translations.
To plan promotions (TPM) and manage marketing calendars.
To manage product portfolio - dynamic creation of product catalogues.