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MANUFACTURING AND RETAIL
TRENDS

Insights, trends, shopping experiences – what shaped the FMCG market and retail in 2022?

Karolina Felczak
Insights, trends, shopping experiences – what shaped the FMCG market and retail in 2022?
11 min.

The year 2022 posed a number of challenges for manufacturers and retailers. The pandemic, war, inflation and supply chain disruptions have all changed the market and, consequently, the behavior of consumers. What were the most popular trends of 2022 drawing to a close and why?...

MANUFACTURING AND RETAIL

Special Q&A edition: Modern technologies in trade marketing at Maspex Group

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Special Q&A edition: Modern technologies in trade marketing at Maspex Group
14 min.

Is there a formula for creating winning sales and customer marketing strategies? It seems there is, and Maspex Group has got it. ...

MANUFACTURING AND RETAIL
TECHNOLOGY

Product lifecycle and product information management at Dolina Noteci

Karolina Felczak
Product lifecycle and product information management at Dolina Noteci
6 min.

We talked with Ms. Magdalena Ołowska (Marketing Director) and Ms. Aneta Popławska (Deputy Marketing Manager) of Dolina Noteci about managing marketing processes....

DIGITAL WORKPLACE
MANUFACTURING AND RETAIL
TECHNOLOGY

Productive24 at Maspex Group

Małgorzata Rząd-Poźniak
Productive24 at Maspex Group
1 min.

The Maspex Group, one of the largest producers in Central and Eastern Europe in the FMCG sector, uses Productive24 to organize its complex and unique business processes implemented in the departments of marketing, co-packing, production planning and trade. ...

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Get to know the company and the idea behind Productive24.