Trade Promotion Management Software
TPM Productive24 is a tailor-made software for automating promotion management – from the planning process, through the entire approval path in accordance with the workflow of a given organization, launching promotions and introducing necessary modifications, to their settlement.
The solution enables the management of the unique, multi-stage processes carried out in all departments involved in the implementation of promotions: commercial, marketing, logistics, controlling and other areas, e.g. contractor management or advertising.
Productive24 allows us to manage the promotion parameters of tens of thousands of products from the DANONE portfolio. The solution improves trade campaign planning and facilitates the budgeting processes. Thanks to this, the process is fully automated and guarantees control over all aspects of promotion management.
The selection of products from thousands of items is quick and efficient thanks to advanced filtering and sorting. The output parameters of a given promotion can be prepared independently for different clients. At the planning stage, the solution also allows you to set business goals and budget, including the costs of the campaign, that allows you to assess its profitability.
Defining the criteria and indicators of the promotion allows not only to determine the nature of the campaign and its time frame, but also to choose the methods of calculating discounts and their maximum level for various groups of customers. A flexible template for creating promotions allows you to collect any data on the process.
Automatic calculation of specific promotional conditions, validation mechanisms, and approval paths implemented in Productive24 streamline the authorization of the promotion and its launch. If there’s a need to redefine the parameters during the campaign, the solution makes it possible.
Productive24 provides ongoing control of all promotional campaigns. The application records each promotion status change and sends notifications about any update. Organization can monitor KPIs at any time, and the automation of commercial conditions verification eliminates the need to check it by hand.
Record of promotions and expenses make the correct settlement of the campaigns easier. The application allows you to determine the share of individual costs in the whole structure and compare them with the profits. The data presented in the form of tables and statistics give a quick insight into the results of each promotion. Productive24 also enables to create the customized reports and export data to external systems.
When the campaign is done, you can evaluate its effectiveness and identify those promotions that have delivered outstanding results. The analysis can be carried out, for example, by comparing the data (effects) from the campaign with the forecast ROI level, as well as taking into account the historical data collected in Productive24.
The implementation of data optimization and management systems will allow companies to avoid 40-60% of losses bore as a result of ineffective promotions.
A trade promotion management system based on the Productive24 technology is a comprehensive tool to improve and optimize work with promotions, but not only – this solution can be combined with other applications from the Productive24 ecosystem, leading to a higher level of process automation and workflow synergy.
Records and results of promotions, as well as other data (including the value of granted discounts), can be naturally integrated with the CRM Productive24 system and available from the level of a given contractor. Promotions data related to the contractor’s card allows you to build a complete picture of the customer (360° view).
The compliance between the value of discounts granted, and individual trade conditions may be automatically verified based on cooperation data included in trade agreements.
If a promotional campaign involves the preparation of dedicated display materials, the process of their development can be independently implemented in a POSM management solution.
Budgeting of promotions may be subject to the general budget of the organization and modify it dynamically. Authorized users can also apply for budget transfers.
A flexible application that automates the management of trade promotion, commercial processes, pricing policy and discounts.
A comprehensive tool that supports the design, engineering, marketing and commercial teams in the product lifecycle management process.
The central source of product knowledge that ensures efficient flow and distribution of consistent, current and correct data, regardless of its source.
The application for handling complaints that optimizes the entire process and improves customer service.
A tool that supervises the processes of product and components testing and certification, ensuring the highest quality standards.
Create your own, custom solution which will fully reflect all your business processes.
