“We effectively digitize market leaders” – Productive24 at Danone, Maspex, Leroy Merlin
Maspex, Danone or Leroy Merlin are companies that set trends in their industries, dynamically adapting to changing market realities. How do they digitize their business processes and why do they use the Productive24 platform to do so?
Companies around the world are facing increasing demands to deploy digital solutions, but IT departments or vendors can’t always keep up in supplying them with software at the pace the business would expect. The problem is not new, as early as 10 years ago, research firm Forrester Research indicated that 51% of business leaders expect strategic IT system components to be delivered within 6 months of the idea for them. Successful digital transformation, however, involves not only the rapid introduction of technology into an organization, but also its constant adaptation to the changing needs of the business. While businesses expect to receive solutions quickly that allow them to respond effectively to market changes, the limitations of traditional software development often make this demand unrealistic to achieve. Businesses need solutions that allow them to respond quickly to market and operational changes – and the traditional approach to building software is often too costly and time-consuming. This is why it is becoming necessary to adopt a new paradigm of digitization, based on flexibility and speed of deployment.
Low-code as a way to digitize without compromise
The concept of fast and efficient digitization is made a reality by Productive24’s platform low-code/no-code, in which advanced IT solutions are created by business analysts rather than teams of developers. This allows companies to freely customize IT tools to meet their needs, instead of being limited to standard ERP, CRM or other off-the-shelf solutions. Productive24 minimizes the distance between business requirements, profitability and the ability to implement IT solutions, providing greater operational flexibility.
What does it look like to create applications in Produtive24?
Classical software vs. Productive24
From the way software is built and deployed in Productive24 comes one of the key advantages of the platform, namely the ability to deploy applications instantly – often several times faster than with traditional programming. This approach not only effectively reduces costs and limits project risk, but also allows companies to respond dynamically to changing market needs. Instead of spending months or years developing dedicated systems, organizations can get fully customized tools up and running in a short period of time, gaining a competitive advantage and greater flexibility in managing business processes.
Access anytime, anywhere – mobile apps
Productive24 automatically generates mobile apps, eliminating the need to design and program them separately. The platform’s algorithms transform the analyst’s configured setup into a full-fledged cloudbased system, accessible through both a web browser and native mobile apps on iOS, Android and Windows. Users can install them on smartphones, tablets and self-service kiosks for convenient and fully mobile workflows.
Thanks to this solution, Productive24 applications run smoothly on different devices and operating systems, adapting to users’ preferences. This is especially important for organizations that need tools for mobile workers, such as field teams, shop floor workers, warehouse workers or maintenance staff.
Productive24 in practice – application examples
Large organizations, for which agility and operational efficiency are key to remaining competitive, are increasingly turning to low-code/no-code technologies. It is in large companies – due to the number and scale of business processes being implemented – that the benefits of this approach are being seen most quickly. Puls Biznesu described examples of companies such as Danone, Maspex and Leroy Merlin successfully using Productive24 to optimize their processes.
Market leaders bet on low-code
Maspex: alternatywa do wprowadzania zmian w systemie ERP
Maspex Group, a leader in the food industry, decided to implement the Productive24 platform to automate specific commercial processes – without the need for costly modifications to the ERP system.
With Productive24, the company gained the ability to fully reflect unique processes, automate them and improve collaboration between departments. A key benefit has also become quick access to data, which significantly facilitates the daily work of teams. Sales departments have gained full insight into the implementation of promotional campaigns, and all data is now stored in the system, which not only increases convenience of use, but also enhances information security.
Danone: elimination of technology debt and rapid digitization
Danone made a strategic decision to migrate its applications from Lotus Notes technology to the Productive24 platform. The goal was not only to modernize the IT environment, but also to increase operational efficiency and accelerate the delivery of new solutions.
With the implementation of Productive24 in the CEE region, Danone has streamlined key business areas – from promotions management and controlling to quality control. The results? A 20% increase in management process efficiency and a significant improvement in business agility. Migrating to a new environment also meant redefining IT’s role within the company. The IT team was able to focus on innovation and strategic business support, instead of maintaining and adapting outdated systems.
Leroy Merlin: dedicated B2B platform for business partners
Leroy Merlin Poland, recognizing the need to streamline the product launch process, decided to build a dedicated solution based on the Productive24 platform. The goal was not only to increase operational efficiency, but also to improve data quality, transparency and integration with the company’s global systems.
The results of the implementation were impressive – product introduction time was reduced by more than 50%, while eliminating the need for manual emails and ensuring business process continuity. Thanks to automation, Leroy Merlin gained better control over assortment management, which translated into greater efficiency of teams and better coordination with suppliers.
The projects described above are excellent examples of typical applications of the Productive24 platform. In each of these projects, Productive24 allowed us to build fully customized systems from scratch that reflect the specifics of work, operational requirements and strategic goals of a given enterprise. Importantly, Productive24 is not just a tool for building dedicated applications – it can also act as a global integrator of IT systems used in an organization. Thanks to its open architecture, the platform can combine different technologies, ERP systems, CRM, HR or BI tools, creating a consistent and automated work environment. Such a solution significantly reduces data silos, improves information flow and streamlines business operations.
End-to-end support: analysis, application development, IT integration and development
By choosing Productive24, organizations can comprehensively implement IT solutions tailored to their specific needs – from analysis and application design to integration and maintenance and further development.
The Productive24 team offers full support at every stage of digitization:
- Analysis and consulting – analytical teams support organizations in identifying business needs;
- Application development – applications are built without development teams;
- Integration with IT systems – the platform allows seamless connection with existing IT infrastructure;
- Maintenance and development – The Productive24 team provides ongoing support and development of the application in response to changing business needs.
Productive24’s business analysts work with the customer to carefully analyze processes, determine requirements and design applications in line with the organization’s objectives. The entire process – including integration with existing IT systems – can be handled by the Productive24 team, significantly reducing implementation time and costs. In addition, the Productive24 team provides ongoing support and development of the application, including both customization of existing functionality to meet the changing needs of the company, as well as creation of new functional modules and entire applications. All of this relieves the customer of the burden of managing IT systems, allowing Productive24 to maximize the organization’s potential.
Not only for large organizations
Productive24 is a platform available to both large corporations and small and medium-sized businesses. It offers, for example, ready-to-personalize HR solutions, as well as the construction of dedicated solutions of the CRM class, record-keeping, notifications, vacations, planning and settlement of business trips, or tailor-made solutions for FMCG and retail.
