Productive24 with +299% sales growth in 2020

1 March 2021
Jolanta Kozak
Productive24 with +299% sales growth in 2020
3 min.

299% sales growth in 2020. It would seem that in the wake of the COVID-19 outbreak, only healthcare product manufacturers would see similar results. And yet – that’s the sales result Productive24 ended 2020 with.

The COVID-19 pandemic has forced everyone from SME companies to schools and other public institutions to accelerate digitization. However, the increased demand for enterprise digitization conflicted with conservative investment policies and tight cost control. This is not surprising: due to the uncertain market situation, many companies have been reducing spending to the minimum necessary. According to analyst firm Gartner, investments in IT projects globally declined by 3.2% in 2020 – investments in data center systems remained flat, and the smallest declines were seen in implementations of communication and groupware tools. The COVID-19 pandemic was expected to force CIOs to postpone and queue IT projects over time, with ongoing investments – to reduce upfront costs – to be driven by cloud-based products and services available on a subscription model (Gartner).

2020: ‘Cheap IT’ wins out over traditional – ‘expensive’

Taking into account the risks of IT projects’ success (as many as 69% of them fail), postponing complicated and expensive IT projects was the only rational solution in 2020, especially in the case of projects involving the construction of custom systems, i.e. ‘tailor-made’ and accurately reflecting the organization’s unique business processes.

According to Gartner, everything that can be automated will be automated.
This is an irreversible and inevitable trend.

The paradox – fewer financial resources on the one side and huge digital needs on the other – has increased the demand for innovative technology solutions. Thus, for the next year in a row, among the most important technology trends for 2021, Gartner listed ‘hyperautomation’ once more.  According to the leading research and advisory company, everything that can be automated will be automated. This is an irreversible and inevitable trend. Productive24 embodies the idea of hyperautomation in the context of software development. At Productive24, the repetitive, time-consuming and costly work of programmers has been replaced with algorithms; systems for customers are built by properly trained business analysts, so the costs of digitization of enterprises are lower in comparison to traditional IT projects. Due to the innovative approach to software development, Productive24 saw a nearly 300% increase in sales at the end of 2020 when compared to 2019.

(...) we are currently implementing dedicated applications created with the platform in new business areas and other DANONE companies - not only in Poland but also in the Central European region and in the Nordic countries. - Dariusz Radzimirski, DANONE Group.

Win-win

The benefits of an innovative approach to software development were noticed and appreciated by such companies as Maspex, Danone, Nutricia, Adecco, LW Bogdanka or Leroy Merlin. – Productive24 efficiently replaced a number of solutions that were built in older technologies. The first project using this platform was conducted in Żywiec Zdrój, one of the DANONE companies. It confirmed that Productive24 is a flexible and mature solution. Therefore, we are currently implementing dedicated applications created with the platform in new business areas and other DANONE companies – not only in Poland but also in the region of Central Europe and in the Nordic countries. – Dariusz Radzimirski, Business Systems Manager – Top line Sales, DBS IT CEN.

About eLeader

eLeader is a Polish technology company that has been creating its own IT products for business for two decades. The company is a pioneer of mobile solutions used by banks and international corporations, such as Tchibo, Danone, Lindt, Haribo, BIC, LG, Lenovo, Samsung, and other well-known brands. Implemented in more than 80 countries around the world, eLeader’s solutions are also recognized in the rankings of major analyst firms such as Gartner.

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