11 min.
MANUFACTURING AND RETAIL
TRENDS
Insights, trends, shopping experiences – what shaped the FMCG market and retail in 2022?
The year 2022 posed a number of challenges for manufacturers and retailers. The pandemic, war, inflation and supply chain disruptions have all changed the market and, consequently, the behavior of consumers. What were the most popular trends of 2022 drawing to a close and why?...
14 min.
MANUFACTURING AND RETAIL
Special Q&A edition: Modern technologies in trade marketing at Maspex Group
Is there a formula for creating winning sales and customer marketing strategies? It seems there is, and Maspex Group has got it. ...
6 min.
MANUFACTURING AND RETAIL
TECHNOLOGY
Product lifecycle and product information management at Dolina Noteci
We talked with Ms. Magdalena Ołowska (Marketing Director) and Ms. Aneta Popławska (Deputy Marketing Manager) of Dolina Noteci about managing marketing processes....
1 min.
DIGITAL WORKPLACE
MANUFACTURING AND RETAIL
TECHNOLOGY
Productive24 at Maspex Group
The Maspex Group, one of the largest producers in Central and Eastern Europe in the FMCG sector, uses Productive24 to organize its complex and unique business processes implemented in the departments of marketing, co-packing, production planning and trade. ...
achievements and awards
AI
automation
company management
contracts and trade terms
customer service
digital debt
digital transformation
employee development
employee experience
employee journey
employee offboarding
employee onboarding
employee wellbeing
employer branding
engineering
feedback culture
finance and controlling
fleet management
FMCG
hard HR
holidays and benefits
hyperautomation
learning organization
marketing and sales
new hire
OKR/MBO
optimization
personal data
process management
product management
recruitment and selection
remote work
sales support
soft HR
talent management
teamwork
Read more...
Get to know the company and the idea behind Productive24.